You have probably heard the saying you are always selling something, at the very least yourself. A steady job, a good community, a lack of a desire to change can all convince you that selling is not necessary. But in this constantly changing world, you need to be selling yourself just to stay status quo, that much moving ahead. Then there is converting a sale. Actually turning a desired outcome into the outcome itself, over and over. Especially if you are adverse to selling, I think a great way of looking at this is serving. How can you help a colleague, your boss or your friend succeed. Often serving is selling your way into future opportunities.